Meeting Mentor Magazine

April 2021

Meetings Technology

The Business Value of Mobile Apps for Meetings

Recent data indicate that more than 80 percent of meeting professionals are using smartphones and other mobile devices in their jobs. Yet, with this high adoption, relatively few have used mobile applications for their own meetings. This is about to change.

Meeting professionals and attendees are crossing the chasm of early adoption and are entering into the early majority phase. Corbin Ball outlines the benefits that mobile technology will bring to event organizers, exhibitors and attendees — from real-time distribution of conference information to cost reductions, new revenue streams, and on-site management, to cite just a few. Find the full article at

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About ConferenceDirect
ConferenceDirect is a global meetings solutions company offering site selection/contract negotiation, conference management, housing & registration services, mobile app technology and strategic meetings management solutions. It provides expertise to 4,400+ associations, corporations, and sporting authorities through our 400+ global associates.

About MeetingMentor
MeetingMentor, is a business journal for senior meeting planners that is distributed in print and digital editions to the clients, prospects, and associates of ConferenceDirect, which handles over 13,000 worldwide meetings, conventions, and incentives annually.

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