Meeting Mentor Magazine

July 2020

Meetings Technology

The Business Value of Mobile Apps for Meetings

Recent data indicate that more than 80 percent of meeting professionals are using smartphones and other mobile devices in their jobs. Yet, with this high adoption, relatively few have used mobile applications for their own meetings. This is about to change.

Meeting professionals and attendees are crossing the chasm of early adoption and are entering into the early majority phase. Corbin Ball outlines the benefits that mobile technology will bring to event organizers, exhibitors and attendees — from real-time distribution of conference information to cost reductions, new revenue streams, and on-site management, to cite just a few. Find the full article at

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About ConferenceDirect
ConferenceDirect is a global meetings solutions company offering site selection/contract negotiation, conference management, housing & registration services, mobile app technology and strategic meetings management solutions. It provides expertise to 2,500 corporations and associations through our 325 Associates globally.

About MeetingMentor
MeetingMentor, the leading publication for senior meeting planners, is circulated to the clients, prospects and sales associates of ConferenceDirect, which books more than 3.87 million room nights.

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