Meeting Mentor Magazine
April 2024
Meetings Technology
The Business Value of Mobile Apps for Meetings
Recent data indicate that more than 80 percent of meeting professionals are using smartphones and other mobile devices in their jobs. Yet, with this high adoption, relatively few have used mobile applications for their own meetings. This is about to change.
Meeting professionals and attendees are crossing the chasm of early adoption and are entering into the early majority phase. Corbin Ball outlines the benefits that mobile technology will bring to event organizers, exhibitors and attendees — from real-time distribution of conference information to cost reductions, new revenue streams, and on-site management, to cite just a few. Find the full article at www.corbinball.com.
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