Mind the Attendee Expectation Gap

If you think you know what attendees want — such as cool AV and big-name speakers — you may want to think again. According to new research, it isn’t the flashy production values or high-tech activations that provide that event X factor that makes a good show a great one. MORE

EIC Q2 2025 Barometer Shows Steady Recovery

The business events industry continued its gradual rebound in the second quarter of 2025, according to new data released by the Events Industry Council (EIC). MORE

Business Travel Pros Grow More Optimistic — Even as Headwinds Persist

Despite today’s climate of uncertainty, global business industry professionals are becoming more confident that they can navigate growing challenges. MORE

Sports Events Score Big

Sports events have become a major driver of economic development — and a strategic focus for cities competing in the group business marketplace. MORE

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Who’s Who at ConferenceDirect in November 2025

Welcome to ConferenceDirect’s newest associates! MORE

ConferenceDirect is a global meetings solutions company offering site selection/contract negotiation, conference management, housing & registration services, mobile app technology, virtual and hybrid events, marketing support for meetings, and strategic meetings management solutions. It provides expertise to 4,400+ associations, corporations, and sporting authorities through our 400+ global associates. www.conferencedirect.com

MeetingMentor is a business journal for senior meeting planners that is distributed in print and digital editions to the clients, prospects, and associates of ConferenceDirect, which handles over 13,000 worldwide meetings, conventions, and incentives annually. www.meetingmentormag.com